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71 Top Online Customer Communities: The Big List
Online customer communities are everywhere — you just have to look for them — sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the...
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The Case for Building a Fiercely Loyal Community
This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart...
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Discussion: The Heart of Small Online Communities
The notion that discussion is the foundation of community is not a new one. In fact, it’s fairly consistent theme with the some of the most influential bloggers dealing with community management,...
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Increase Revenue By 19% via Online Customer Communities
The University of Michigan conducted a study this year around increasing customer engagement via an online customer community vs. a Facebook Page. Their study was based around a company that sold many...
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Six Reasons Firms Build B2B Customer Communities
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is...
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4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media...
Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t...
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How Facebook helps brands co-create with “prosumers”
Companies are striving to find tools to co-create with their fans, which leads to better products, a better user experience and a more engaged fan base. Social networks have the potential to be...
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